Exploring air travellers’ voluntary carbon-offsetting behaviour

Judith Mair
  • Journal of Sustainable Tourism, February 2011, Taylor & Francis
  • DOI: 10.1080/09669582.2010.517317

Carbon Offsetting for air travel

What is it about?

This paper looks at voluntary carbon offsetting (VCO) and explains what it is, and why people do or do not offset. It also looks at the links between people's environmental behaviour and their offsetting choices. It found that not all pro-environmental people buy offsets and in fact lots of people are buying them just because they think it is the right thing to do.

Why is it important?

This is one of the first papers to look at carbon offsetting from the traveller's point of view, and will help anyone interested in trying to encourage carbon offsetting among travellers.

The following have contributed to this page: Judith Mair and Dr Judith F Mair