What is it about?

In this special issue, we present a number of distinct contributions to recent debates on the interlinkage between place branding with spatial planning theory and the embedded of both in governance. The idea to organise this special issue emerged from our common research interests. For us it was rather puzzling that planning and branding had not been connected in a systematic manner, either in theory or in practice. The encouragement towards this special issue occurred after a post-conference meeting in Amsterdam, The Netherlands in September 2017.

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Why is it important?

We believed that place branding had the potential to protect and preserve what is valuable to a community, but that it had to develop at least a greater awareness of the issues of democratic legitimacy engendered by its claims to importance. We wanted to get a deeper understanding of this problematic separation and invite authors from two sides of the divide to think about the other side. And it was not easy.


We assume that many possible relations are imaginable and practicable. When considering those possible synergies, one need to take into account the diversity of forms of planning and branding, as well as the diversity of situations, marked by different issues and assets.

Eduardo Henrique da Silva Oliveira
Christian-Albrechts-Universitat zu Kiel

Read the Original

This page is a summary of: Rethinking planning-branding relations: an introduction, European Planning Studies, December 2019, Taylor & Francis, DOI: 10.1080/09654313.2019.1701288.
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