Marketing destinations: the impact of destination personality on consumer attitude

Seyedamir Sharifsamet, Hyun Seung Jin, Brett Martin
  • Journal of Strategic Marketing, July 2018, Taylor & Francis
  • DOI: 10.1080/0965254x.2018.1485726

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http://dx.doi.org/10.1080/0965254x.2018.1485726

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