Creating particularized trust in e-retailers through experiential value and generalized trust

  • Ernest Emeka Izogo, Chanaka Jayawardhena, Eunice Abimbola Adegbola
  • Journal of Strategic Marketing, June 2018, Taylor & Francis
  • DOI: 10.1080/0965254x.2018.1482944

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The following have contributed to this page: Dr Ernest Emeka Izogo