Building a local identity through sellout crowds: the impact of brand popularity, brand similarity, and brand diversity of music festivals

Carmen Lopez, Mark A. A. M. Leenders
  • Journal of Strategic Marketing, February 2018, Taylor & Francis
  • DOI: 10.1080/0965254x.2018.1430055

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http://dx.doi.org/10.1080/0965254x.2018.1430055

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