Determinants and Effects of Cultural Context: A Review, Conceptual Model, and Propositions

  • Lalita A. Manrai, Ajay K. Manrai, Dana Lascu, Stefanie Friedeborn
  • Journal of Global Marketing, April 2018, Taylor & Francis
  • DOI: 10.1080/08911762.2018.1449599

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http://dx.doi.org/10.1080/08911762.2018.1449599