Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?

  • Riccardo Rialti, Lamberto Zollo, Massimiliano M. Pellegrini, Cristiano Ciappei
  • Journal of Global Marketing, April 2017, Taylor & Francis
  • DOI: 10.1080/08911762.2017.1306899

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http://dx.doi.org/10.1080/08911762.2017.1306899