Selling in an asymmetric retail world: perspectives from India, Russia, and the US on buyer–seller information differential, perceived adaptive selling, and purchase intention

  • Cindy B. Rippé, Suri Weisfeld-Spolter, Alan J. Dubinsky, Aaron D. Arndt, Maneesh Thakkar
  • Journal of Personal Selling and Sales Management, August 2016, Taylor & Francis
  • DOI: 10.1080/08853134.2016.1215923

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http://dx.doi.org/10.1080/08853134.2016.1215923