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Personalizing twitter communication: an evaluation of ‘rotation-curation’ for enhancing social media engagement within higher education
- Jenna Marie Condie, Ivett Ayodele, Sabirah Chowdhury, Shelley Powe, Anna Mary Cooper
- Journal of Marketing for HIGHER EDUCATION, April 2018, Taylor & Francis
- DOI: 10.1080/08841241.2018.1453910
