What is it about?
Researchers analyzed 28 bowl games over seven years to better understand how universities' represent themselves in PSAs.
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Why is it important?
There are many common concepts (e.g., architecture, academic quality, and missions) as well as areas of divergence (e.g., alumni, locations). The research suggests that these depictions may help explain public expectations of college life.
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This page is a summary of: Selling college: a longitudinal study of American college football bowl game public service announcements, Journal of Marketing for HIGHER EDUCATION, January 2014, Taylor & Francis,
DOI: 10.1080/08841241.2014.911790.
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