Modeling antecedents of student loyalty in higher education

Marcelo Gattermann Perin, Claudio Hoffmann Sampaio, Cláudia Simões, Rosiane Pólvora de Pólvora
  • Journal of Marketing for HIGHER EDUCATION, June 2012, Taylor & Francis
  • DOI: 10.1080/08841241.2012.705797

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