A survey of undergraduate marketing programs: An empirical analysis of knowledge areas and metaskills

David Finch, John Nadeau, Norm O'Reilly
  • Journal of Education for Business, February 2018, Taylor & Francis
  • DOI: 10.1080/08832323.2018.1425282
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http://dx.doi.org/10.1080/08832323.2018.1425282

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