Most common heuristics and biases in nascent entrepreneurs’ marketing behavior

Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali
  • Journal of Small Business & Entrepreneurship, February 2018, Taylor & Francis
  • DOI: 10.1080/08276331.2018.1427406
The author haven't yet claimed this publicationThe author haven't yet claimed this publication

In partnership with: