Most common heuristics and biases in nascent entrepreneurs’ marketing behavior

Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali
  • Journal of Small Business & Entrepreneurship, February 2018, Taylor & Francis
  • DOI: 10.1080/08276331.2018.1427406

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http://dx.doi.org/10.1080/08276331.2018.1427406

The following have contributed to this page: narges imanipour and Dr Mohammad Reza Zali