Influentials, Imitables, or Susceptibles? Virality and Word-of-Mouth Conversations in Online Social Networks

  • Anjana Susarla, Jeong-Ha Oh, Yong Tan
  • Journal of Management Information Systems, January 2016, Taylor & Francis
  • DOI: 10.1080/07421222.2016.1172454

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http://dx.doi.org/10.1080/07421222.2016.1172454