Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process model

  • Ilwoo Ju, Jin Seong Park
  • Health Marketing Quarterly, January 2018, Taylor & Francis
  • DOI: 10.1080/07359683.2018.1434861

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http://dx.doi.org/10.1080/07359683.2018.1434861