Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers

  • Kathryn J. Aikin, Helen W. Sullivan, Amie C. O’Donoghue, Kevin R. Betts
  • Health Marketing Quarterly, October 2016, Taylor & Francis
  • DOI: 10.1080/07359683.2016.1238262

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http://dx.doi.org/10.1080/07359683.2016.1238262