What is it about?
This article examines the renaming of a football club using Poli Timişoara, the major football team of Timişoara, Romania, as a case study. The cash-strapped local authority sold the naming rights for the team to raise revenue. However, when the club’s private owner was unable to finance the team, the local authority reacquired the naming rights of Poli, now under the name Asociaţia Club Sportiv Poli (a new team with a small fan base). Drawing on the everyday narratives of fans, this article explores how the commodification of a local club name can cause social tensions.
Photo by Prapoth Panchuea on Unsplash
Why is it important?
This research is important for understanding urban residents’ access, or lack thereof, to social capital resources and how this leads to the manifestation of social inequalities which co-determine fans’ reactions and responses to the change in the name of a sports team.
Read the Original
This page is a summary of: Who owns the name? Fandom, social inequalities and the contested renaming of a football club in Timişoara, Romania, Urban Geography, May 2018, Taylor & Francis, DOI: 10.1080/02723638.2018.1472444.
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