The ‘Polychronicity - Multiple Media Use’ (P-MMU) scale: a multi-dimensional scale to measure polychronicity in the context of multiple media use

  • Helen R. Robinson, Stavros P. Kalafatis
  • Journal of Marketing Management, October 2017, Taylor & Francis
  • DOI: 10.1080/0267257x.2017.1383297

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http://dx.doi.org/10.1080/0267257x.2017.1383297