Co-production and self-service: The application of Service-Dominant Logic

Toni Hilton, Tim Hughes
  • Journal of Marketing Management, May 2013, Taylor & Francis
  • DOI: 10.1080/0267257x.2012.729071

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http://dx.doi.org/10.1080/0267257x.2012.729071

The following have contributed to this page: Tim Hughes