Chinese consumers’ adoption of a ‘green’ innovation – The case of organic food

  • John Thøgersen, Yanfeng Zhou
  • Journal of Marketing Management, March 2012, Taylor & Francis
  • DOI: 10.1080/0267257x.2012.658834

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http://dx.doi.org/10.1080/0267257x.2012.658834

The following have contributed to this page: Professor John Thøgersen