What is it about?
We investigate how ‘perceived trust’ influences the authenticity, sincerity, and memorability of cultural heritage consumption.
Photo by Milada Vigerova on Unsplash
Why is it important?
The success of cultural destinations often centres on whether consumers trust the provenance and integrity of the heritage assets, activities, and services therein. However, few studies examine this important topic.
Read the Original
This page is a summary of: Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences, Service Industries Journal, July 2019, Taylor & Francis, DOI: 10.1080/02642069.2019.1642877.
You can read the full text:
Consumer engagement: the role of social currency in online reviews
Social currency can be utilized to stimulate perceived trust, cultural heritage site managers should opt to develop and subsequently draw upon their site’s social currency.
Residents as destination advocates: the role of attraction familiarity on destination image
Temporary residents can function as destination advocates. Both permanent and temporary residents' interactions with visitors are crucial for trust building.
Keeping your audience: Presenting a visitor engagement scale
Develops a new visitor engagement scale. Establishes a relationship between the drivers and level of engagement. Tests a structural model using formative and reflective scales. Provides a tool for managers to assess engagement systematically.
Measuring host sincerity: scale development and validation
This paper develops a host sincerity scale to explore the importance of sincere host–guest interactions and tourists’ emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.
The following have contributed to this page