What is it about?

We investigate how ‘perceived trust’ influences the authenticity, sincerity, and memorability of cultural heritage consumption.

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Why is it important?

The success of cultural destinations often centres on whether consumers trust the provenance and integrity of the heritage assets, activities, and services therein. However, few studies examine this important topic.


To investigate the relationships between these constructs, we surveyed 320 visitors to cultural heritage sites.

Dr. Muhammet Kesgin
Rochester Institute of Technology

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This page is a summary of: Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences, Service Industries Journal, July 2019, Taylor & Francis, DOI: 10.1080/02642069.2019.1642877.
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