What is it about?
To explain participation in the self-service economy, competing theorisations have variously depicted participants as rational economic actors, dupes, seekers of self identity, or simply doing so out of economic necessity or choice.
Why is it important?
To evaluate motives for self-servicing in the home improvement and maintenance sector, a survey of 120 households in an English locality is reported. This will reveal that all theorisations are valid to differing degrees, and through a process of induction, will offer a typology that combines the existing theorisations by differentiating between ‘willing’ (rational economic actors, choice, identity seeking) and ‘reluctant’ (economic and market necessity, dupes) participants in self-servicing. The outcome is a call to evaluate the broader applicability of this typology when explaining the wider self-service economy.
Read the Original
This page is a summary of: Explaining participation in the self-service economy, Service Industries Journal, August 2012, Taylor & Francis, DOI: 10.1080/02642069.2011.574284.
You can read the full text:
The following have contributed to this page