Using Kano's Model and Green Marketing Viewpoint to Investigate the Customer Demand of Organic Specialty Store in Taiwan

Wen-Goang Yang, Yung-Fu Huang, Cheng-Hsiung Kuo, Jui-Hsun Lin
  • Journal of Information and Optimization Sciences, January 2014, Taylor & Francis
  • DOI: 10.1080/02522667.2013.867725

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http://dx.doi.org/10.1080/02522667.2013.867725