Are Vivid (Vs. Pallid) Threats Persuasive? Examining the Effects of Threat Vividness in Health Communications

  • Jérôme Blondé, Fabien Girandola
  • Basic and Applied Social Psychology, January 2018, Taylor & Francis
  • DOI: 10.1080/01973533.2017.1412969

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http://dx.doi.org/10.1080/01973533.2017.1412969