A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective

Young Wook Ha, Myeong-Cheol Park, Euehun Lee
  • Behaviour and Information Technology, June 2014, Taylor & Francis
  • DOI: 10.1080/0144929x.2014.928906

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http://dx.doi.org/10.1080/0144929x.2014.928906