What is it about?
Psychology and communication studies are crucial tools for conservators. By understanding how gender, expectations, and credibility affect interactions, conservators can become more effective. People have specific expectations of how others should communicate. When these expectations are not met, the situation can significantly impact their ability to influence. Research indicates that conservators can be more persuasive if they understand the perspectives of those they wish to influence. By considering others' views, conservators can tailor their approach for better outcomes. Conservators should also critically evaluate their own behaviour. Is it likely to have a positive or negative effect? Self-awareness is key to improving influence. Awareness of factors that affect persuasiveness helps conservators understand puzzling reactions. This insight allows them to adjust their image or communication style for better impact.
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Why is it important?
Many conservators report having less power and influence than they would like. This paper offers some tips and hints that may help.
Perspectives
When I started in conservation, I am aware that my advocacy was awful—passionate, yes, but also awful. I am sharing some lessons here from my mid-career.
Professor Jane Henderson
Cardiff University
Read the Original
This page is a summary of: Influence: The Impact of language, credibility and gender, The Conservator, January 2005, Taylor & Francis,
DOI: 10.1080/01410096.2005.9995213.
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