News attention, knowledge, and support for science and technology

What is it about?

How does media attention influence support for science and technology? In this paper, we propose that media attention shapes knowledge, which then in turn shapes support for science and technology. There are two types of knowledge that we explore: Subjective knowledge (how much I think I know) and factual knowledge (how much I actually know). Results suggest that media attention has a stronger relationship with subjective knowledge than with factual knowledge. Subjective knowledge and factual knowledge have opposing relationships with support for science and technology.

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Why is it important?

What objectives can the media help practitioners achieve? What are the communication strategies we can adopt in order to achieve these objectives? This paper aims to provide some preliminary suggestions based on the findings.