Synergistic, Antagonistic, and Asymmetric Media Interactions

Ceren Kolsarici, Demetrios Vakratsas
  • Journal of Advertising, June 2018, Taylor & Francis
  • DOI: 10.1080/00913367.2018.1471757
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http://dx.doi.org/10.1080/00913367.2018.1471757

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