Exploring Social Media Engagement Behaviors in the Context of Luxury Brands

Iryna Pentina, Véronique Guilloux, Anca Cristina Micu
  • Journal of Advertising, January 2018, Taylor & Francis
  • DOI: 10.1080/00913367.2017.1405756

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http://dx.doi.org/10.1080/00913367.2017.1405756

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