Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type

Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga, Fred Bronner
  • Journal of Advertising, January 2018, Taylor & Francis
  • DOI: 10.1080/00913367.2017.1405754
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http://dx.doi.org/10.1080/00913367.2017.1405754

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