Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement

José Manuel Gavilanes, Tessa Christina Flatten, Malte Brettel
  • Journal of Advertising, February 2018, Taylor & Francis
  • DOI: 10.1080/00913367.2017.1405751
The author haven't yet claimed this publicationThe author haven't yet claimed this publication

In partnership with: