Mistaken Inferences from Advertising Conversations: A Modest Research Agenda

  • Gita Venkataramani Johar
  • Journal of Advertising, July 2016, Taylor & Francis
  • DOI: 10.1080/00913367.2016.1217810

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1080/00913367.2016.1217810