Cognitive and Affective Priming Effects of the Context for Print Advertisements

Youjae Yi
  • Journal of Advertising, June 1990, Taylor & Francis
  • DOI: 10.1080/00913367.1990.10673186

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http://dx.doi.org/10.1080/00913367.1990.10673186

The following have contributed to this page: Professor Youjae Yi