What is it about?
We study the self-identity of exited franchisors and compare these findings with a group of nascent franchisors. The self-identity conflicts of those known to have exited are similar to many in the nascent group who are struggling to adapt to the franchisor role.
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Why is it important?
Most studies have focused on franchisee behavior. Here we take the franchisor perspective and build our analysis on the evidence from a group of former franchisors who had exited this mode of business development.
Read the Original
This page is a summary of: ‘Who am I?’ Self-identity conflict and franchisor exit, International Studies of Management and Organization, October 2021, Taylor & Francis, DOI: 10.1080/00208825.2021.1969135.
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