What is it about?

Monk fruit is a small melon grown in Guilin, China. Its natural sweetening properties have been known for thousands of years. Through innovation in processing and planting monk fruit has become part of the natural sweetener market. Starting as a small company in New Zealand now, as a Chinese owned company, Monk fruit Corporation is a multinational company providing natural sweetener for the food ingredient industry.

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Why is it important?

We expand on the linkage, leverage, learning model first developed by Mathews in 2006. We explain how linkages between an innovative New Zealand company (Biovittoria) and growers in Guilin, China, formed a joint venture to introduce a natural sweetener, monk fruit to the international food ingredients market. This eventually led to the framing of formal institutional linkages, as the Biovittoria joint venture was unable to raise the capital to expand. The technology owned by the joint venture was eventually bought by a newly formed Chinese company - Monk Fruit Corporation.

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This page is a summary of: Innovation Through Linkage, Leverage, and Learning: The Case of Monk Fruit Corporation, International Studies of Management and Organization, April 2019, Taylor & Francis, DOI: 10.1080/00208825.2019.1608399.
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