How Does Reputation Win Trust? A Customer-Based Mediation Analysis

  • Raza Ali, Zhongqi Jin, Kailin Wu, T. C. Melewar
  • International Studies of Management and Organization, June 2017, Taylor & Francis
  • DOI: 10.1080/00208825.2017.1318017

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http://dx.doi.org/10.1080/00208825.2017.1318017