Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty’s signalization

Yaqi Lou, Zhen He, Yanrong Li, Shuguang He
  • International Journal of Production Research, February 2018, Taylor & Francis
  • DOI: 10.1080/00207543.2018.1436791
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http://dx.doi.org/10.1080/00207543.2018.1436791

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