The design of information on Ibuprofen

What is it about?

The article analysis the contents and visual design of information about ibuprofen. The medicine itself is effective and the pharmacist who sells it is friendly and knowledgeable, but the information on the packaging and in the package leaflet is very poor. This information does not really 'enable people to act appropriately'.

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Why is it important?

We expect people to take their own responsibility and make their own decisions about their healthcare. The information about ibuprofen is used as an example to show that the combined focus on the legal and financial requirements does not help patients to care for their health. The information is legally correct, and is effective in selling the product, but it does not enable people to take this medicine in a safe and effective manner.