What is it about?
The author reviews the highlights of a conference focusing on the use of technology and persuasion design to change people's behavior.
Featured Image
Why is it important?
This subject is increasingly important in considering the good and bad uses of social media and all forms of technology to change people's beliefs and behavior.
Perspectives
I was fortunate to participate in the 2007 version of the conference, and it changed my research and design directions for a decade! I was very happy to participate in the 2015 conference and to report on my activities over the past nine years in this area.
Mr Aaron Marcus
Aaron Marcus and Associates
Read the Original
This page is a summary of: Persuasive Technology 2015, Information Design Journal, December 2014, John Benjamins,
DOI: 10.1075/idj.21.3.11mar.
You can read the full text:
Contributors
The following have contributed to this page
