What is it about?

Political slogans serve persuasive and advertising functions. Via an analysis of chief executive election slogans and policy address titles, the social and cultural dynamics of Hong Kong is sketched.

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Why is it important?

Our findings suggest that reader response is important in designing political slogans. In view of that, a framework of interactive feedback was proposed.

Perspectives

Political slogan is an area seldom discussed in Translation Studies scholars of Hong Kong. It is hoped that the special status of Hong Kong as a city under "one country, two systems" can be revealed via this article.

ling yu tsoi
Education University of Hong Kong

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This page is a summary of: Translation, culture and politics, Translation Spaces, November 2019, John Benjamins,
DOI: 10.1075/ts.18009.tso.
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