What is it about?
This study examined an attribute agenda structure of YouTube videos on North Korean propaganda and its relationship with social media network indicators. Four attribute agendas were found: proximity, prominence, conflicts, and common interest.
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Why is it important?
Despite North Korea’s efforts to build a soft image via YouTube, influencers set conflicts as key agenda attributes.
Perspectives
This study highlights the role of a prevailing social media video platform in forging national propaganda and counterpropaganda. Audiences can be influenced by the framing of social agendas through social media.
Seok Kang
University of Texas at San Antonio
Read the Original
This page is a summary of: North Korean propaganda and counterpropaganda on YouTube, Journal of Asian Pacific Communication, October 2024, John Benjamins,
DOI: 10.1075/japc.00110.kan.
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