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Perspectives

It is an important finding on the characteristics of transactions in the high-context cultures, particularly in a multi-ethnic country like Malaysia.

Ms Kimberley Lau KLYL Yih Long
Universiti Teknologi Mara, Sarawak

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This page is a summary of: Generic analysis of bakery service encounters in Malaysia, International Journal of Language and Culture, December 2016, John Benjamins,
DOI: 10.1075/ijolc.3.2.06lau.
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