What is it about?
We use the import of durians into China to incite the students interests in the application of marketing and strategized from the stand point of an importer of the fruits from Malaysia on how to be competitive. Students applied their knowledge in marketing environment in carrying out the underlying research work.
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Why is it important?
Learning about a market's environment is the key to any successful marketing strategy.
Perspectives
The work highlights what Thailand was doing in their export of durians to China and how those marketing Malaysian durians can deal with this highly competitive durian exporter who is the pioneer in the China market.
Dr. Yong Neng Chow
Zhaoqing University
Read the Original
This page is a summary of: Market environment analysis of the importation of Malaysian durian to China – a teaching and learning case study, January 2023, American Institute of Physics,
DOI: 10.1063/5.0111730.
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