Influence of service quality perception on customer satisfaction in home appliances - The moderating effect of consumer mindfulness

What is it about?

The study intends to examine the influence of service quality perception on customer satisfaction in home appliance sector with special focus on air conditioner. The moderating effect of consumer mindfulness on the relationship between service quality perception and customer satisfaction is also explored. The results confirm that service quality perception has a positive effect on customer satisfaction and Consumer mindfulness has a positive relationship with customer satisfaction but does not have a moderating effect on the service quality-customer satisfaction relationship.

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Why is it important?

The study offers new insights to service marketing research by exploring the influence of consumer mindfulness in enhancing customer satisfaction.