What is it about?
This research is to measure the effectiveness of digital transformation carried out by retail companies, with the hope that a digital platform that is considered effective can be found, so that it can help companies maximize their marketing and consumers can still shop to meet their needs during the Covid 19 pandemic
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Photo by Aman Pal on Unsplash
Why is it important?
Our findings indicated that social media, App store, Web Store and Market Place have a significant influence on consumer perceptions of making purchases during the Covid 19 pandemic. thus, social Media and marketplace have the strongest influence on consumer perceptions of making purchases during the Covid-19 Pandemic
Perspectives
Writing this article together with other fellow researchers is a proud experience. Because it has great colleagues who are experts in the field of digital market research. This article also lead to small business owner contacting me to helping them for building digital market division on their business
Chriswardana Bayu Dewa
Yayasan Bina Sarana Informatika
Read the Original
This page is a summary of: The digital transformation of retail industry in Yogyakarta Indonesia and it’s effectiveness in consumer perspective during pandemic Covid 19, January 2023, American Institute of Physics,
DOI: 10.1063/5.0128356.
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