The micropolitics of behavioural interventions: a new materialist analysis

What is it about?

We assess two so-called 'nudges': behavioural interventions used to achieve policy objectives. The first is a scheme offering vouchers to encourage new mothers to breastfeed. The second is the adoption of a cashless debit card to reduce gambling and alcoholism among welfare reciipients in Australia. We conclude both have substancial negative impacts on their targets.

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Why is it important?

Offers an innovative materialist approach to analysing such policy interventions.

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