What is it about?
This article aims to contribute to the academic debate by discussing why and how place branding can be used as an instrument in strategic spatial planning to support a structural change in places.
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This page is a summary of: Place branding as a strategic spatial planning instrument, Place Branding and Public Diplomacy, July 2014, Springer Science + Business Media,
DOI: 10.1057/pb.2014.12.
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