Branding Smallville: Community place brand communication and business owner perceptions of performance in small town America

Jay Sang Ryu, Jane Swinney
  • Place Branding and Public Diplomacy, April 2013, Springer Science + Business Media
  • DOI: 10.1057/pb.2013.6

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http://dx.doi.org/10.1057/pb.2013.6

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