The role of readers' motivations in the choice of digital versus traditional newspapers

  • Carlos Flavián, Raquel Gurrea
  • Journal of Targeting Measurement and Analysis for Marketing, July 2006, Springer Science + Business Media
  • DOI: 10.1057/palgrave.jt.5740192

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http://dx.doi.org/10.1057/palgrave.jt.5740192

The following have contributed to this page: Professor Carlos Flavian