Pharma marketing in India: Opportunities, challenges and the way forward

  • Vijay Bhangale
  • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, June 2008, Nature Publishing Group
  • DOI: 10.1057/palgrave.jmm.5050121

Pharma marketing in India: Opportunities, challenges and the way forward

What is it about?

The article is about trends on Pharma industry in India,Marketing methods adopted by various companies and predictions of future trends.

Why is it important?

Important for those in Pharma business in India. Useful in formulating their strategies

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http://dx.doi.org/10.1057/palgrave.jmm.5050121

The following have contributed to this page: Vijay Bhangale